With 135 Trade Shows planned in the UK for 2023, this year is going to be the year where we see businesses re-connect with their audiences.
The Pandemic presented huge challenges for many sectors. Adapting to the new environment quickly was the key to continued business success. Many adopted a remote-working approach which enabled the workforce to continue to serve its customers.
Although this remote approach did, and still does, work well for some, there is much value in meeting your customers’ face-to-face and developing new business connections directly.
Design your stand to help deliver your objectives
Exhibitors choose to participate in conventions and trade shows for a variety of reasons. Raising brand awareness is usually one of the key goals, but also to connect with new buyers and prospects and to create or strengthen industry relationships or partnerships are equally as important.
Exhibiting allows you to truly interact with potential customers. Don’t forget, this audience is a highly-qualified audience who will buy, or plan to buy, in the future, so the design of your stand, and the graphics and tech you use, are going to be instrumental to maximising your brand presence and increasing lead generation.
Creating intelligent and creative exhibition graphics
At Impression Graphics & Installations, creating impactful, brand-focused exhibition and event graphics for businesses across the South East and London is what we do.
We offer creative solutions for your exhibition and event graphics needs. We design, print, install and remove both interior and exterior exhibition and event graphics.
We can also help to maximise your brand exposure outside of the stand walls to create temporary window graphics, wayfinding signage, hanging banners and large format graphics in other public spaces.
Attracting people on to the stand
If you have invested in quality, impactful graphics to create a fantastic exhibition stand, you are going to want to go the extra mile to make sure you get as many people as possible interacting with your brand.
Sending out invitations in advance and promoting your attendance through social channels is a great way to let people know you will be there and where they can find you.
Businesses are getting ever more creative when it comes to ideas for creating unique and immersive on-stand experiences. Incorporating virtual reality into the mix, adding hands-on interactive features, or capturing interest with a high-impact video wall can all help to build connections.
Even something as simple as providing an informal seating area where passers-by can sit for a few minutes can be a great way to get them on the stand, presenting you with an opportunity to introduce your brand.
80% of the success of a trade show will come down to your staff – how they conduct themselves and interact with your audience. It’s really important to train them thoroughly and ensure they have all the tools they need to engage with people. Free samples, brochures, promotional giveaways, free coffee – it all helps to start conversations!
Ready to get started on planning your 2023 Trade Show experience?
Book a Free Consultation
If you would like to book a free consultation, please complete the form and we will contact you to arrange a convenient date and time to look at your requirements and supply an initial quotation. We are open Mon-Fri 8am – 5pm. If you would like to discuss your requirements please call 01252 364674.